3 Scandinavian upcycling brands to know


The Nordic countries are becoming more and more important in the fashion world each year, as evidenced by events such as Copenhagen Fashion Week and Stockholm Fashion Week. Usually famous for their impeccable minimalist design sense, the new generation of designers seems to be turning to a fashion that is as responsible as it is joyful and uninhibited. The proof is in Iggy Jeans, Rave Review and (di)vision: three Scandinavian labels that have made upcycling their leitmotif.

Iggy Jeans

At just 18 years old, Ingrid Berg is the head of upcycled jeans brand Iggy Jeans. Based in Stockholm, the young entrepreneur started the project when she was just 14 years old. “I’ve always been interested in art, shapes, colour and fashion, and I always wanted to create and start working,” she explained in an interview with scandinaviastandard. Painting on jeans has always been one of her hobbies, but it was while talking to Örjan Andersson (half of Cheap Monday) that the punk-loving teenager got started. In no time at all, her old Levi’s 501’s under her bold brush caught the attention of Vogue. Since then, her brand has gone from strength to strength, and she has even done a collaboration with the famous Swedish brand Rodebjer.

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Ein Beitrag geteilt von Ingrid Berg (@iggyjeans)

Rave Review

Founded by Josephine Bergvist and Livia Schück in 2016, Rave Review is already on the fashion radar of the most seasoned fashionistas. The young brand’s specialties? Patchwork pieces made from old plaids, woollen blankets or all kinds of fabric scraps. Tartan prints with punk inspiration, floral prints with seventies accents or Japanese influenced patterns: the clothes made from mismatched yokes are a real eye-catcher. Winner of various awards, from the H&M Newcomer award to the Elle Newcomer award, but also a finalist for the LVMH 2020 prize, the Swedish brand Rave Review deserves our full attention.


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Ein Beitrag geteilt von Rave Review (@ravereviewclothes)


Danish supermodel Mona Tougaard is a fan, as is Kendall Jenner: the young Copenhagen brand (di)vision already has all the makings of a big one. Founded at the end of 2018 by siblings Nanna and Simon Wick, the sustainable label only works with pre-existing materials and pieces. All pieces are also made in a small studio in Herlev. What do we like? The unisex and DIY dimensions that are always in the spotlight and a delightful attraction to workwear and outerwear.


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Ein Beitrag geteilt von (di)vision (@di_vsn)

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