All you need to know about the Amiri brand


A wind of Californian love continues to blow through the high-end label Amiri, founded by American-Iranian Mike Amiri in 2013. The man who is currently in the running for the prestigious title of “American Menswear Designer of the Year” at the mythical CFDA Awards imagined himself as a musician or screenwriter… and yet. In 2021, his name is on everyone’s lips in the fashion empire.

If his first love was music and cinema, Mike Amiri has found a balance in the art of design, incorporating all the underground influences that have shaped him. He got his start in the business by creating custom pieces for musicians such as Axl Rose and Steven Tyler while his studio was located in the basement of a Thai restaurant. When he went on to create his first AMIRI collection, it was an exclusive capsule launched in 2014 in collaboration with Maxfield, a famous Los Angeles retailer. It included ripped jeans, leather jackets and all sorts of pieces that combined streetwear and punk rock DNA.

After the success of this capsule collection, the brand expanded its distribution in 2015 and Mike Amiri introduced women’s ready-to-wear, sneakers (and more broadly shoes) and accessories. In 6 years, his pieces are already sold in the world’s most coveted luxury retailers. He also became one of the first brands in the menswear market where most of the manufacturing is based in Los Angeles. Exceptional materials and destructive aesthetics become Amiri’s DNA.

From Harry Style, The Weeknd and Justin Bieber to rappers such as A Boogie wit da Hoodie, Pop Smoke and Lil Baby, the world of pop and rap now only has eyes for Amiri. And judging by the latest SS22 collection, both casual and sophisticated, unveiled in a film shot in Las Vegas, that’s not about to change. He will soon open two new shops, one in New York and one in the famous Sin City, to further expand this luxurious and authentic empire.

HowToStyle: Iris Law

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