The talented designer is committed to a fairer representation of minorities in the fashion industry and is not afraid to publicly challenge the high-profile institutions that hold the reins of the industry.
“Equity in fashion, in my opinion, is when the colour of my skin does not determine how others perceive me, or what I am capable of doing. That my ideas are received with as much consideration as those of my white counterparts, and that I’m not just called on when something goes wrong. That brands are more involved in their approach to black consumers, that we see more black people in management positions. That one day I can say goodbye to the internal monologue of “Is it because I’m black? “I’ve said this a million times, but I truly believe that the CFDA and the British Fashion Council should hold companies and brands to account when they don’t do the right thing.
This outspoken intervention was made by Amanda Murray, a renowned fashion designer from across the Atlantic who publicly called out the all-powerful Council of Fashion Designers of America in 2020. As surprising as it may seem, her diatribe was published on the CFDA’s website during a conversation with fashion industry players on their respective visions of equality.
This statement came as no surprise to those who follow Amanda Murray on social media. Born in Trinidad and raised in London, she has lived in New York “long enough to consider herself a New Yorker” by her own admission. Quickly spotted for her sharp eye and eclectic silhouettes, this unconditional lover of Dries Van Noten’s designs stands out from the crowd of American designers thanks to her taste for black pop culture icons. Major influences such as Diana Ross, Grace Jones, or Nina Simone, whom she regularly celebrates on her Instagram account followed by nearly 40,000 followers, fans of her colourful and versatile outfits.
Particularly involved in the fight against racial inequalities and for a fairer representation of black people in fashion, Amanda Murray supports a number of initiatives that emerged after the emergence of the Black Lives Matter movement, including the Black in Fashion Council, which calls on institutions to highlight more black designers.
Its motto? Concoct your own style according to your affinities rather than giving in to the uniformity and diktats of social networks: “It is obviously interesting to draw ideas from magazines and celebrities, but never forget who you are, and try not to get lost in the algorithm created by the typical style of social networks, which makes everyone look alike. Your look should never seem forced, it should be a symbiosis of clothing and your own personality. Wear clothes that make you feel good, that boost your mood and create a statement without you having to say anything. “