The future-forward streetwear brand has put its own spin on the famous New Balance 327 in a sleek capsule collection.
The fashion industry is a place where one-upmanship is rife in the race for innovation and some brands unfortunately don’t last. However, some manage to secure themselves a bright future and Aries is one of them. The streetwear brand was founded in 2010 by Italian designer Sofia Prantera and has succeeded in breaking away from fads.
She’s a talented designer who goes against the trends, is famous for her honesty, feminist beliefs and relentless drive to shake up the very tight “boy’s club” steering the sportswear world.
She always does the unexpected and on October 21st she announced the launch -literally- of her new sneakers designed in collaboration with New Balance: an artistic performance captured by British photographer David Sims with her latest design shooting into the air like a rocket.
The 327 Aries by Aries for New Balance is a fresh take on the vintage New Balance running shoes of the same name celebrating cult 90s silhouettes and available in black or white with flashy red details.
Shoppers have gone wild for both models since they dropped on October 30th to match the silver or black nylon pieces designed by Aries to mark the event.
Aries x New Balance 327 Collection, available on https://www.ariesarise.com/