Asics has just unveiled 5 striking designs, the brand’s most environmentally friendly products to date. Five tons of textile waste, production using fewer resources: how the Earth Day Pack was created.
Just a few days away from Earth Day, an event dedicated to protecting our planet, the Japanese brand is playing its part. It has unveiled an environmentally collection with Kiko Kostadinov’s studio in charge of the design. The models? Gel-Lyte III, Tarther Blast, Skycourt, Gel Nimbus 23 and Glideride 2. The sneakers are made from sustainable materials and have a simple style enhanced by natural cream colours. There is also a textile collection to go with the 5 models. In all, the equivalent of 25,000 recycled t-shirts have been used to make the collection.
“Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound earth to exercise on,” explains Yasuhito Hirota, the brand’s president. “It is said that only 1% of the world’s textile waste is upcycled while over 70% of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change.”
The Asics Earth Day Pack is now available from the Asics website, excepting the Skycourt and Tarther Blast models, due to be released at the end of the month.