Powerful couple Beyoncé and Jay Z have been named ambassadors of the famous New York jewellery house Tiffany & Co. The singer and the rapper/producer are featured in a first ultra glamorous campaign called About Love, opposite a little-known painting by Jean Michel Basquiat.
For the first time, the Carters’ couple are appearing together in a high-profile campaign. And not just any campaign. It’s a strong message that the duo, fervent representatives of Afro-American culture and hip-hop, are carrying by becoming ambassadors of Upper East Side jeweller Tiffany & Co. While the brand recently came under the LVMH umbrella, the cover of the latest Harpers Bazaar issue, which featured a cover of Beyoncé adorned with Tiffany & Co jewellery, hinted at the beginning of this unique collaboration. In this new campaign, Queen Be is wearing one of the brand’s most precious diamonds: the 128.54 carat yellow diamond worn by very few people, namely Audrey Hepburn, Mary Whitehouse, Lady Gaga and Gal Gadot.
From the dress to the hairstyle to the cat’s eye, the codes of her look obviously echo Holly Golightly’s character in Diamonds on the Couch. Jay Z, on the other hand, is wearing an ultra chic black dinner jacket. The Bird on a Rock brooch by Jean Schlumberge, one of the most renowned jewellers of the 20th century who was once vice-president of Tiffany & Co, has been reshaped into a unique pair of cufflinks for the rapper. He also wears a stunning Apollo brooch in platinum, yellow gold and diamonds, as well as a host of other Tiffany pieces, including one of their new men’s engagement rings.
In addition to the few shots unveiled, a short film by director Emmanuel Adjei (Black is King) was also imagined. It captures a Beyoncé revisited version of the song “Moon River”, made famous in the 1961 film Breakfast at Tiffany’s. The film, teased on the brand’s Instagram, will be fully unveiled soon. Art lovers can also admire the brand’s newest acquisition: a priceless painting by artist Jean-Michel Basquiat that has so far remained in a private collection. Its main colour? A turquoise blue, reminiscent of the brand’s own. In addition, as part of the partnership with Beyoncé and Jay-Z, Tiffany &Co is committing $2 million to scholarship and internship programs for historically black colleges and universities. “This commitment reflects Tiffany’s continued support for the advancement of underrepresented communities,” said Alexandre Arnault.