The Come-Back of Adidas’ Americana Seduced Jain

Adidas brings back its cult Americana Model for the pleasure of all sneaker addicts.  Last April the three stripes brand created a most noticed buzz by bringing back the Americana, one of its mythical shoes. Created in 1974 for the players of the American Basketball Association, that since then became – NBA, this pair has gone up the steps of the podium of must-have sneakers over the years, along with the Gazelle and the Stan Smith.

After the phenomenal success of this intergenerational flashback, Adidas does it again. The brand unveils a new edition of its cult shoe, that kept all the features that made it legendary. The shoe is built around leather pieces and three stripes (blue, white and red stripes).

What’s new with the 2019 vintage? A shoe that adopts a low or high cut, according to your mood. The three stripes can be chosen in many different colors – to be worn in any season, with anything.

This is the perfect occasion to travel through time with legendary shoes, that have been worn through generations in any occasion.

New version, new ambassador. In order to incarnate its iconic shoe, Adidas chose Jain, French music icon, symbol of cultural diversity, her songs have been inspired by her many trips.

www.courir.com/fr/c/marques/adidas-originals/

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