The Italian brand popular among 90s teens has been back in the limelight on the sportswear scene for two years… but that’s not all! All the cool kids may have been wearing the famous Fila Disruptor since 2018 but the sports brand is ramping up the style stakes and playing with top designers.
Fila has been working on a twofold approach to prove itself as a premium fashion brand.
First step: Show at Milan Fashion Week. The century-old brand has splashed out on showing collections alongside major couture brands for the last four seasons. Obviously that means presenting outfits more suited to the city than sport.
Last step: Fila has joined forces with top designers to bring out clothes and accessories that blend street and fashion. The brand has collaborated with Ivana Pilja, a Bulgarian designer, and has just unveiled a collection entitled Nero (black in Italian) that the designer describes as “innovative, different and strong.”
Two ranges for two different styles: the Hyper Kitsch collection features oversize women’s sportswear pairing sequins and crinkle fabrics. The men’s range has the same crinkle and smooth fabric blend.
The New Retro range brings the 80s back with a bang: colour block, snakeskin print, shiny and multicoloured fabric with the crop top and wide trousers outfit for women.
We should mention that Fila’s collection is joined by two Italian-made sneaker models: the Smasher and Coordinare feature subtle or statement animal prints and colours.