Air Max Day: the Nike Air Max 2090 lands today

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Like every year since 2014, the Swoosh brand is celebrating its famous Air Max Day. The star trainers giving us a breath of fresh air this March are the Air Max 2090s and you can snap them up now.

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The Air Max 2090 brings the past into the future by drawing on the same DNA that made the Air Max 90 so iconic and futuristic 30 years ago. You’ll spot several features that made this product an icon: cushioning underfoot around the air-sole unit, bold mudguard and new look heel branding with the made-over Air logo. Nike has put its sustainable development values into the spotlight: the designers behind this recyclable piece say it’s inspirated by a future where electric cars and solar energy are the norm.

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The Oregon firm has also highlighted the avant-garde technology that makes the sneakers unique. The Air Max 2090 has a far more advanced Air unit which is 200% bigger than the originals from 30 years ago. The more flexible and efficient outsole has had an update with bold ribbing that brings to mind Tinker Hatfield’s AM90. The sneakers also stand out for their semi-transparent and opaque materials.
In terms of colourways, there’s a unisex model that’s mainly white with black, blue and red details. Women get a summery coral with a black swoosh whilst men are treated to ice blue and sleek white enhanced by neon green stitching.

Available for 150€, you can buy the Air Max 2090 here!

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