Choreographer Parris Goebel, new Nike ambassador


At just 30 years old, the star choreographer with billions of views on Youtube has a string of prestigious collaborations.

While she’s gradually taking over every sphere of pop culture, from dance to music to sportswear, her name may still be unknown to you.

At the tender age of thirty, the brilliant Parris Goebel is one of the leaders of the new generation of hip hop choreographers. Born in the suburbs of Auckland, New Zealand, the precocious young woman discovered the world of dance at the age of ten. While still in her teens, she formed the ReQuest Dance Crew, a talent incubator that won two awards at the World Hip Hop Dance Championships.

In 2009, Parris Goebel began to lay the foundations for her future career as a successful entrepreneur: she created The Palace, her own dance school in Auckland, where she gives advice to young talent who now come from all over the world to meet their idol.

A flamboyant symbol of the Youtube generation that knows how to make a name for itself on a global scale with just a few clicks, the young woman, driven by an irresistible rise, has since multiplied her prestigious collaborations: architect of J Lo’s tour and his legendary performance at the last Superbowl, mastermind of the mythical choreography for Justin Bieber’s Sorry video, Parris also collaborates with Rihanna and imagines choreographic performances for her Savage x Fenty show.

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In her autobiography Young Queen, published in 2018, the young woman with 1.7 million Instagram followers tells all: the misogynistic attacks she had to face in her early days, her desire for empowerment through dance and her original genderfluid approach, a danced fusion of masculine and feminine.

A message that has seduced Nike, since the brand with the comma has just announced that the young woman is one of the faces of its new campaign.

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