Retro collabs and teen inspo: the cosmetics industry is taking beauty lovers on a walk down memory lane.
Want to go back to your carefree college days? You’re not the only one given what’s happening on the beauty scene at the moment. Specialists in the field say that a good dose of nostalgia is the cure for the high-stress times we’re living in. The beauty industry has caught the retro bug too, especially the world of make-up, the ultimate playground for experimenting. Think back to the days when you’d slather your face with products you’d nicked from your mum’s and big sister’s make-up bag. Well, now brands are bringing out the vintage cosmetic big guns for gen X and Y.
The Instagram beauty community were all a-flutter in late March with news that ColourPop is launching a limited edition collection devoted to Lizzie McGuire. Noughties cosmetics royalty celebrating the Disney queen of the same name played by the unforgettable Hillary Duff. Garish gloss, glitter galore and shimmering eye shadow: the cute retro range has named its colours after the show’s main characters Lizzie, Miranda, Gordo and Ethan Craft.
If you were more into colouring than watching TV, there’s something for you too: Sephora has brought out a Crayola make-up collection which puts the cult colour crayon design into nostalgic mascara and lipstick.
Chic geeks will go wild for the amazing and intense Stabilo x Sephora eyeliners whose names make us feel seriously old (Summer holiday, Back to school and Chocolat break).
The must-have for former prom queens handling their first wrinkles? The Glamglow Supermud x Barbie mask brings together the ultimate in Cali cosmetics with the iconic girly doll. A powerful blend of charcoal, clay and six types of acids that revives our ever-youthful skin irritated by face coverings.