Milan-based Davide Perella does all kinds of things with logos on his Instagram page. From statement sneakers turned high heels to premium collaborations, the Italian artistic director has more than one swoosh up his sleeve.
From Moschino to Nike
A shadowy talent among brands but a favourite on Instagram, Davide Perella is intriguing. The young graphic designer and independent designer moved to New York after studying in Florence to level up his experience. Now he’s back in Milan to bring his passion to life with several world-renowned collaborations under his belt. Jeremy Scott for Moschino, Nike, Alberta Ferretti and Bikkembergs have all brought him on board for a range of projects. This creative with a quirky vision knows how to play his cards right. His Instagram is jam-packed with innovative ideas and is his showcase with over forty three thousand followers.
Quirky and bold design
He’s been designing countless prints and pieces for Moschino since 2014 and brought out his first concept series of sneaker heels four years later. Cult adidas Yeezy Wave Runner, Fila Disruptor, Nike Air max 97, Air Jordan 1 x Off-White and Triple S Balenciaga models have been high-flyers. All the silhouettes have been turned into statement stiletto heels. The result is staggering. Next came sharp and tongue-in-cheek takes on logos. Just take the “How do you pronounce brands in Italian?” series and topical concepts like a face covering meets Le Chiquito by Jacquemus. The North Face logo becomes Black Lives Matter.
Luxe & streetwear: blurred lines
But Davide Perella really makes a splash with his love for the swoosh. His version of the Nike x Stüssy Spiridon Fossil collab exploded in the press. He grabs everyone’s attention when he pushes the relationship between streetwear and couture to the max. The swoosh appears on the Dior Saddle, Hermès Birkin, an evening dress and the collar of an oversize blazer. “Let’s take the Dior x Air Jordan 1: are they or aren’t they among the most sought-after items in 2020? I honestly believe there’s still lots to do and there’s a lot of room for more fruitful collaborations,” he told the Italian magazine Outpump. Could there be a Timeless Chanel x Nike bag soon? Why not. These images may be the stuff of fantasy for now but there’s a good chance that the confidence of the creative youth, which Davide Perella is part of, will influence future collaborations.