Depop, a treasure trove for “appy” vintage lovers

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The London vintage and second-hand social shopping app has been a hit among millennials with its slick interface.

Fancy making space in your wardrobe and earning a few extra pennies? Vinted and ebay may be the go-tos for selling items online but they sometimes feel like you’re visiting a dusty old attic that you don’t really want to dig around in.

Depop couldn’t have a more different vibe. The new hub for vintage and pre-loved clothing is designed especially for generation Z. What’s the highlight of this Ali Baba’s cave of vintage treasures where you always end up with a basket full of goodies? Its colourful interface and sleek design that you could easily mistake for Instagram. You can follow your favourite sellers so you never miss their sales and like their most inspiring looks. Forget about old-fashioned wishlists: you can save or bookmark items that catch your eye.

There are even influencers and celebrities on there creating a buzz around the app and intensifying the sense of community among the members. In a click you can treat yourself to a dress belonging to Bella Thorne, Megan Thee Stallion, Tess Holliday or the influencer Paloma Elsesser all bearing the same blue badge as on Insta.

A stroke of genius that’s enabled the British app founded in 2011 by Simon Beckerman to reach the young generation who are often put off by competitors’ stern style. The next-generation marketplace’s savvy founders have more than one trick up their sleeves. They post about causes dear to the engaged young generation to fuel Depop’s members’ eco-friendly and militant drive.

What’s the idea? Give second-hand clothing a real breath of fresh air to “make fashion more inclusive, diverse and less wasteful” as they put it themselves. They’re perfectly-handled marketing lays dated preconceptions about second-hand fashion to rest with the app describing it as “pre-loved”.

Their strategies have brought results as 90% of Depop members are aged under 26.

It’s been a huge success that’s certainly caught the attention of brands intrigued by the flourishing trend and who want to target younger audiences. So Depop has created partnerships with the most cutting-edge brands including Anna Sui, Rodarte and British designer Richard Quinn.  

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