DIY fashionista Nicole Claughlin seduces Nike, Jacquemus and Prada

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Prada flip-flops made from industrial scotch tape, a bikini top made from two smartphones, tops made from a patchwork of vintage sportswear or shoes made from tennis balls: the unusual creations of designer Nicole McLaughlin are quite surprising. At just 27 years old, the new queen of DIY owes her rise to fame to Instagram, where she has been enjoying growing success for some time thanks to her offbeat creations.

 

 
 
 
 
 
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Followed today by more than 710,000 followers, the young woman has not failed to attract the attention of the sportswear giants, whose items she uses to create unique pieces, and collaborations have quickly followed with Nike, Reebok or Fila. Then it was the turn of more confidential and cutting-edge labels to catch her eye: the advocate of sustainable development collaborated with Jacquemus, Hermès and Prada. Her fertile imagination turned Jacquemus’ Chiquito bag into a bra, and Hermès’ leather goods must-haves into a sleeveless cardigan.

 

 
 
 
 
 
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The message behind these eccentric reinterpretations? To prove that any object can have a second life, including a box of eggs, badminton shuttlecocks, camera straps and footballs. How about a croissant with that? Enjoy your meal.

 

 
 
 
 
 
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