Ferrari unveils its first fashion show

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The legendary car brand presented its first fashion show last week, which was mainly composed of unisex pieces.

Who hasn’t dreamed of buying a piece from the carmaker with the prancing horse? Instead of a big car, you can now wear the clothes of the Italian brand, which presented its first fashion show in its flagship and historic headquarters in Maranello.

The event was attended by John Elkann, heir to the Agnelli family, which owns the brand, as well as racing drivers Carlos Sainz Jr and Charles Leclerc.

The first collection in the brand’s iconic colours was designed by Rocco Iannone, a talented 37-year-old designer who has worked for Dolce & Gabbana and Armani, among other prestigious houses. The automotive metaphor continued throughout the show, as the designer presented a coat made of carbon fibre, usually used to line the interior of Ferrari cars. On the menu were 52 outfits, the overwhelming majority of which were unisex, accessorised with Puma trainers and Ray Ban glasses displaying the mythical horse logo for the occasion.

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