Green porn: Pornhub launches a channel with environmental tips

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Save the planet by watching porn? The adult video platform has launched a channel to get some environmentally tips while enjoying yourself: the Sexstainable Jerk Off Instructions ecological porn site.

Sextainable

When the pornstar Kira Noir invites you in a sultry voice to turn off the light, avoid waste and not to leave the water running in the shower, the environmentally friendly message strangely has a different impact… The porn industry behemoth Pornhub has got the message and is launching a new sexstainable (contraction of “sex” and “sustainable”) genre. In the new channel, Sexstainable Jerk Off Instructions, brand-affiliated actors and actresses share precious tips to protect the environment while wearing few or no clothes.

10 cents

As well as being educational, the new Pornhub channel will also help raise funds to protect the planet. For every video viewed, the platform will pay 10 cents to the 2030 or Bust association. When you consider that a “regular” Pornhub video often gets one million views, then no fewer than 100,000 dollars would be collected for the planet. So there might even be some who see a good reason to watch these highly edifying videos just one more time…

Greenwashing

Saving the planet while watching porn: this is not the first time that Pornhub has used the argument. In 2019, during a campaign launched to safeguard the oceans, the porn giant promised “the dirtiest porn film of all time”, featuring sea waste, of course. Each “paid” view of the long, uncensored version led to a donation to the Ocean Polymers association.

A “green” Pornhub that has trouble hiding the other side of the coin

According to a report by the think tank The Shift Project, published in 2019, the porn industry is responsible for producing 82 million tons of CO2 each year. To offset these catastrophic results, a stratospheric number of views would be required… And even then might not be enough.

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