The streetwear brand was revived by its original founder at the start of the year and has unveiled a new collection after four years off the scene. Here’s a retrospective looking back over its thirteen-year history.
Founded in 2006 by the talented Shayne Oliver, Hood by Air -HBA among friends- is undoubtedly among the pantheon of the most legendary streetwear brands in the early Noughties. Worn by A$AP Rocky, Rihanna, Jaden Smith and Rick Ross, the pioneering brand famous for its unisex pieces and iconic logos has made a huge comeback.
The new H13A collection was unveiled in late summer and won over both fans of the brand’s signature aesthetic and the ultra-connected young generation who have got to know the brand’s universe on Tumblr and social media. This 2-part drop is the first after a 4-year absence and came out at the same time as a film called Genesis which, as the name suggests, explores the rich and exciting history of Hood by Air and its ever-fascinating success story.
The limited H13A clothing and accessory range made in Japan features the brand’s iconic hoodie in HBA’s signature black, white and green colour palette bearing the spiral logo it’s so famous for.
The brand is back with a vengeance with new projects including honouring HBA’s fashion heritage and putting up-and-coming talent into the spotlight: the MUSEUM platform will have a whole host of archives for those who love original HBA models whilst the ANONYMOUS CLUB will put fashion’s next big things centre stage. Its many loyal fans have been more than ready for the big comeback if you look at how many pieces are already sold out on the Hold By Air online shop.