Here is in a few words how the fashion world has invested the Metaverse 👀
A major evolution of the internet, the Metaverse is a world accessible via virtual reality and the creation of avatars. Fashion has therefore quickly decided to follow the movement and enter it… and when it comes to looks, the limits don’t seem to exist!🤯
Thanks to 3D models and ingenious creatives, brands like adidas or Nike are banking on these new spaces. Both have already presented digital shops as new pieces. New Balance is not lagging behind either, the brand has just filed a few patents to develop in this universe!
A bold way to build customer loyalty, virtual products are also appealing to luxury brands. Balenciaga will soon launch a unit dedicated to the Metaverse, Gucci is already exposing itself in Roblox, while Alyx and Moncler have bet on Fortnite to enter these digital worlds…