If there’s one success story for 2021, is this it? François-Ghislain Morillion and Sébastien Kopp set out on the Veja journey 17 years ago: ethical and eco-friendly sneakers. Here are our tips to pair like a pro.
What do Meghan Markle, Emily Ratajkowski, Emma Watson and Kate Moss all have in common? They all love Veja sneakers. Sneaker giants may have turned a more eco-friendly corner in the last few years but Veja paved the way for them. French designers Sébastien Kopp and François-Ghislain Morillion founded the brand in 2005 with strong core values: their products would be ethical, eco-friendly and affordable, even if it meant no advertising. A gamble that paid off.
The fair trade shoes are made solely from organic raw materials in Brazil and Peru. Veja also set itself the challenge of making some footwear with recycled and even vegan materials. Its total transparency and timeless minimalist style have earned Veja a solid fanbase. Want to join them? Here are 7 outfit ideas to nail them.