Hypnotic: the work of the digital artist Shane Griffin


He serves us up a feast for the eyes. Who does he work for? Nike, Apple, Adidas, Louis Vuitton, Givenchy, Google and Microsoft. He’s also created artwork for Pharrell Williams, Kanye West, Le Bron James and Serena Williams. The New York-based digital artist Shane Griffin captivates us by combining everyday life with a delightful surrealist approach.

If, along with more than 2 million other people, you loved the psychedelic video for “Millions” by Wiz Khalifa feat. A Boogie Wit Da Hoodie, it’s undoubtedly because the swirling colours and visual effects are the work of Shane Griffin. If Griffin’s mark is clearly discernible, it’s also because it is reminiscent of his “Chromatic” series: colours made possible thanks to the combination of lights through defective glass. Furthermore, this same series is one many of us know well: the wallpapers produced for the iPhone 8 campaign were also Griffin’s creations.

The artist grew up in Dublin and then, in 2012, moved to New York, where he has recently set up his own independent studio, GRIF Studio. He has won many awards, including the Art Directors Club’s “Young Guns” prize. In 2015, PRINT magazine included him in its list of the most promising visual artists under the age of 30. Specialising in both art and commercial design, Shane Griffin can pride himself on excelling in various digital disciplines.

Graphic design, 3D, post-production, motion design, artistic direction: he does it all. In 2018, Travis Scott commissioned him to create typography for the Rap 365 Calendar. Heavily influenced by the world of urban culture, Griffin has recently produced a hypnotic and flower-bedecked reinterpretation of the Tony Hawk Pro-skater 2 video game: you’ll want to watch it over and over again.

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