It’s coming: the Concepts x Nike x Air Max 1 “Heavy”


Nike and Concepts pay tribute to the great Woodstock era with their Air Max 1 “Heavy” πŸ”₯

The Boston-based shop and the Oregon-based firm join forces to celebrate 35 years of the Air Max 1, with a 3-pack of colourways. Concepts focused on patchwork, colour play and material combinations. ✨

For the first release of this pack, Nike and Concepts give us the “Heavy” silhouette. Washed denim, camo and paisley inserts echo the hippie aesthetic and the mythical Woodstock festival. πŸ™Œ

The model’s careful detailing like the colour gradient and floral swoosh patterns complement the pop design. 🍭

Furiously cool, this “Heavy” version of the Air Max 1 promises a colourful spring for those who adopt it. The release at many retailers since March 19 πŸ˜‰

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