Joe Freshgoods has unveiled his new New Balance 550 collaboration 👀
While the ‘Conversations Amongst Us’ campaign created by Joe Freshgoods will highlight the conversation within the black community while opening up the dialogue to all communities, a new collection of products will be released. To mark the occasion, the Chicago-based designer and creative director revealed a new NB550 silhouette with an intentionally aged aesthetic. The upper, constructed from unbleached canvas and textured suede reveals stitching, navy blue embroidery around the ‘N’ logo and a yellowed rubber sole. ✨
The shoe will be released in the coming months at New Balance and selected retailers.