To celebrate the 25th anniversary of the WNBA women’s basketball league, the brand with the Jumpman has announced the signing of eight new athletes. In this way, Jordan is committed to providing a platform for women to speak out and influence.
While Jordan is now developing a number of sneakers exclusively for women, the Jumpman brand has not decided to stop there. The sportswear giant is making history by bringing in eight new recruits from the women’s basketball league, the WNBA. Announced on Twitter, the news was unveiled via a series of powerful images photographed by African-American artist Ming Smith.
“The world needs female voices, and we can’t ignore it, or we won’t grow,” said the legendary Michael Jordan. The world needs women’s voices, and we can’t ignore it, or we won’t grow,” explained the legendary Michael Jordan in a press release. “Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and advance culture. “In total, there are 11 female players who are now part of the Jordan family – Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby and Jordin Canada.
“Representation is really important right now,” says Jordin Canada. “Having eleven black women in this brand allows the younger generation and young women to see that they can have that opportunity like we do.” More than just a contract that will allow for unprecedented women’s sneaker releases, the players will use Jordan’s social media channels to get their ideas heard. These include the WNBA’s #SayHerName 2020 movement and the #WeGotUsChallenge initiative. “We don’t just stick to our sport. We’re making our voices heard in the league as a whole, and we’re going to take it to the community – to leave things better than we found them,” says player Crystal Dangersfield.