Jordan recruits 33 women to reinvent the Jumpman logo and its representation

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Jordan Brand solidifies its commitment to women with the Global Women’s Collective 🙏

This collective brings together 33 women from around the world to take the lead on a major project: rethinking the Jumpman logo, redefining its representation, reflecting on new perspectives and giving a prominent place to women entrepreneurship. For 6 months, all will participate in events, retreats, conferences, mentorships and receive grants.✨

This programme puts the spotlight on influential women connected to the world of basketball who already have all the keys to change the world: business leaders, djettes, stylists, skateboarders, photographers or designers from cities like Los Angeles, Chicago, New York, London, Shanghai and Paris. The aim of this initiative? To create a space for healthy dialogue, balanced relationships and to strengthen leadership skills. At the end of the 6 months, the group will help select the next 33 participants. 🤝

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