Popular with the fashion and political elite, the activist label continues its rise.
Who said fashion and political activism weren’t compatible? The talented Kerby Jean-Raymond, who is as committed to the city as he is to the stage, is forcing the fashion microcosm to remove its blinders.
The young thirty-something, who made his name at New York Fashion Week in 2016, made his mark by showing shocking images during his show: an early advocate of the #BlackLivesMatter movement, Kerby Jean-Raymond prefaced his show with video footage of police officers beating up young black men.
Using fashion and clothing as an activist medium, he created Pyer Moss in 2013, which he named after the maiden name of his mother of Haitian origin who died when he was only 7 years old. Success was not long in coming, and the popularity of his young house took off the same year, when Rihanna wore a jacket signed Pyer Moss. Many celebrities followed suit and snapped up his inspired pieces, from American football star Odell Beckham Jr to Dua Lipa, not forgetting Usher, Michelle Obama and Tracee Ellis Ross.
His trademark? Sophisticated streetwear and colourful oversized cuts, as well as leather pieces with a tailored design.
The designer, who campaigns for the fair representation of black people in the fashion world, is also known for his striking and perfectly controlled buzz that raises awareness of the discrimination suffered by minorities. Among the most memorable of these were his They have names tee shirts, stamped with the names of black men killed by the police.
The ultimate crowning achievement, however, came last January, when Kirby Jean-Raymond definitively established herself as one of the leaders of the young fashion generation. During the ceremony in memory of the American victims of COVID, broadcast and watched worldwide, the vice president of the United States Kamala Harris wore a camel coat signed by Pyer Moss.