Netflix and Balmain unveil their first collaboration


For the highly anticipated release of the Jay Z-produced film “The Harder They Fall” starring Idris Elba, the Netflix platform has teamed up with the house of Balmain for a brand new capsule collection. If the western that dusts off the genre and puts the spotlight on black cowboys should meet with the expected success, we bet that the superb collection signed by Olivier Rousteing will also have no trouble finding its audience.

Olivier Rousteing, hyperactive? No doubt about it. After launching the Fracture mini-series and celebrating his 10th anniversary at the head of the French fashion house during the grandiose Balmain Festival, the designer is back with a collection in collaboration with the streaming giant Netflix. In addition to reigning over the world of audio-visual, Netflix, which launched its eshop last June, intends to make a place for itself in the fashion world. We remember its first luxury collection for the Halston series, then its collaboration with Beams.

First, Olivier Rousteing made several pieces for the film’s costume designer Antoinette Messam, who will be seen on screen. He reminds us of the strength of the legacy: “Pierre Balmain created the costumes for a multitude of ballet and theatre pieces, and was responsible for the wardrobes of more than fifty European and American studio productions.

But the designer and Netflix decided to push the collaboration with a collection for the public “directly inspired by the spirit of this revolutionary western”. On the agenda? Various suede pieces in earthy colours, fringes on jackets and bags but also scarves, printed t-shirts, jeans and some elegant tailoring.

The limited edition collection is available on the website, at the retailer Farfetch, on the Balmain website and in selected Balmain boutiques.

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