The MSCHF art collective launched Satan Shoes to coincide with the release of Lil Nas X’s controversial Montero video: 666 pairs of Air Max 97s made with a drop of human blood were met with outrage. Not only did the swoosh brand refuse any involvement in the stunt but it’s even taking the case to court.
You’d think hell had opened up after the rapper Lil Nas X joined forces with the MSCHF collective. The Air Max 97 limited editions with satanic references caused quite a stir in the US. A pentagram (inverted five pointed star) hanging from the laces and printed on the insole, fake blood with a drop of human blood in the Air unit and “666” on the shoe are just a few references to the devil’s cult. MSCHF launched the pairs on Monday and they sold out in a minute flat.
Nike instantly filed a lawsuit against MSCHF
That day, Nike filed a lawsuit at the filed at the Eastern District of New York. “The Satan Shoes were produced without Nike’s approval or authorisation. Nike is in no way connected with this project.” The brand brought claims of trademark infringement and dilution, false designation of origin, and unfair competition and “there is already evidence of significant confusion and dilution occurring in the marketplace”. The shoe giant has also ordered deliveries of the $1,018 (£740) shoes to be suspended. It is claiming damages and interest but doesn’t put a figure on them. For now, MSCHF hasn’t responded.