Paola Locatelli embodies the new Puma Cali Dream


Content creator and actress Paola Locatelli aka @paolalct is one of the new Puma ambassadors! And as good news never comes alone, the young Frenchwoman is unveiling a new model: the bold Puma Cali Dream with a thick sole, of which 4 iterations in pastel shades are coming to Courir.

As part of the She Moves Us programme, which celebrates women who advance culture and sport, the all-new Puma Cali Dream silhouette is a symbol of confidence and style.

It’s no surprise that Puma chose the influential Paola Locatelli to embody this powerful, feminine and dreamy sneaker. She is featured in a colourful campaign shot in the heart of the capital by artist and photographer Remi Ferrante.

The little sister of the Cali sneaker, the Cali Dream is distinguished by several bold elements, including a TPU insert on the midsole, a mix of textures such as smooth leather and suede on the upper, and some embossed details on the tongue and the high side. To add a little complexity to the design, the exposed ridged outsole changes colour depending on the iteration. In terms of colour, the shoe is available in three versions in pastel tones, as well as in a classic black, white and ecru shape that is equally desirable.

The Puma Cali Dream is already available for €100 on the Courir website and shops.

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