Puma x Nicole McLaughlin upcycled bras

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Nicole McLaughlin unveiled a jacket made of gloves last week, now she’s doing it again with Puma deadstocks and creating 5 bras for the Women Win charity.

American jack-of-all-trades Nicole McLaughlin has struck again. With this avant-garde designer, unsold items and samples always look like works of art. These five unusual bras, the proceeds of which will be donated to Women Win, an association that aims to empower women around the world through sport, are a testament to this. In a sustainable way, Nicoles McLaughlin’s handcrafted pieces are made from unused PUMA samples, leather scraps and all sorts of sports accessories such as footballs, water bottles and net bags.

Available only here, , participants can purchase as many tickets as they like (starting at US$10) to increase their chances of winning. Puma will also be donating a significant amount of money and various sportswear items to the charity. The designs are currently on display at PUMA’s Fifth Avenue shop in New York, but the draw will take place on March 17.

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