In 2008, the iconic American brand Ralph Lauren signed a strong partnership with the US Olympic Committee. For 13 years now, the polo brand has been responsible for officially dressing the gold medal athletes. For the Tokyo 2021 Olympic Games, the uniforms are being modernised in sustainable versions: leather is becoming vegetable-based while plastic is being banned. Relive the evolution in pictures.
Although the United States’ participation in the Olympic Games began in the 19th century, it was not until 1976 that the design of the clothing worn by the athletes took a more fashionable turn. The task was entrusted to the designer Halston, the man who wanted to “dress all of America”, whose biopic has been available on Netflix since last May.
Winter athletes attended the opening ceremony wearing navy blue hoodies and khaki trousers, while summer participants wore white zip-up jackets mixed with navy blue trousers and an elegant scarf. From 1980 to 1984, the Levi’s brand took over. At the 1980 Winter Olympics in Lake Placid, NY, members of the US team wore cowboy hats and beige sheepskin jackets inspired by the Great Out West.
In 1984, Levi’s concocted looks consisting of red, white and blue jackets and baseball caps. In 2008 and since, Polo Ralph Lauren has been the official dresser of the US Olympic and Paralympic teams. Here is a look back at the most memorable outfits!