Originally from the Philippines, Rhuigi Villaseñor arrived in LA at the age of 9
He fell in love with objects related to American culture…
and quickly developed a passion for fashion and “streetwear chic”.
In 2015, he created his brand Rhude, with a unique reinterpretation of the modern wardrobe
His collections touch on ready-to-wear, lifestyle accessories, or even items for the home and the car
In 2019, he is listed in Forbes’ list of entrepreneurs under 30
Member of the very select Soho House, he is appointed in 2022 as DA of the Bally brand
His first collection for the Swiss brand will be unveiled for the spring-summer 2023 season