Saida Mouradova, the designer who takes jewellery in her stride


Endorsed by Beyoncé, Madonna and Offset, the talented designer creates imposing and ultra-sexy statement pieces.

The sublime crown worn by Beyoncé as she floats on the water in Black is King? We owe it to Saida Mouradova.

Originally from Azerbaijan and a graduate of the prestigious Parsons School of Design, this young designer, who has already been acclaimed by the biggest hip hop and pop divas, first collaborated with several big names in fashion before creating her own brand, Object & Dawn. A confidential and promising label that is already on the radar of fashion insiders, visionary stylists and trend-setters of all stripes who are crazy about her imposing body jewellery.

Her primary aim? To give back its letters of nobility to pure and hard craft, as well as to ancestral manufacturing methods. Her crowns, sexy metal harnesses, necklaces and head jewellery have been spotted on Kehlani, Erykah Badu and Gwen Stefani, who have been seduced by her massive, empowering pieces that transform them into modern-day Amazons.

One of the coups that propelled her to the forefront of those reinventing jewellery? The appearance of one of the Object & Dawn pieces in Megan Thee Stallion’s Body video, where it-girl and former Kardashian clan associate Jordyn Woods appears in an ultra-sexy harness, identifiable to connoisseurs at first glance.

A trend that we are taming step by step, for example by adopting one of her Elohim jewel belts made from chains and semi-precious stones, a mix of black crystals and velvet inserts.

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