Santa Cruz still makes its mark on skate culture

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Santa Cruz, the iconic label of skate culture, pays tribute to its rich background in transgenerational collections.

Founded in 1970 by skateboarding legend Jim Philips, the brand, named after the Californian surf and skate culture mecca, remains an essential reference. A cult reference for lovers of board sports, the label with the flashy red logo also appeals to lovers of stylish graphics, seduced among others by its mythical “screaming hand” reproduced on skateboards around the world.

The brand is multiplying vintage references in its latest collections: its Strip collection released last March featured a crop top with thin straps and a cyclist straight out of the 90s, while its Sunflower or No Pattern Crash Shirt prints are inspired by the Hawaiian shirts popularised by Tom Selleck in the 80s. The brand also multiplies inspired collabs’ with the cream of the skateboarding world’s iconic artists, such as Bigfootone for his Organics collection with tie & dye sweatshirts or the British artist Liane Plant who signed a capsule with retro notes for the brand.

A loyalty to its heritage that does not prevent committed initiatives, fully turned towards the issues that the fashion industry is currently facing: the Organics collection is produced in Portugal from 100% organic cotton, and each of its items is manufactured in a way that considerably saves water, energy and chemical products.

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