The “phygital” Women’s Paris Fashion Week starts today


And we’re off. From 5pm on Monday September 28th, brands are staging their 2021 spring-summer womenswear collections physically or digitally. Let’s take a look at the ones to watch.

Whilst 2020/21 autumn-winter haute couture and 2021 spring-summer Men’s Fashion Week were screened on digital platforms in July due to the pandemic, the Women’s Fashion Week is being given a “phygital” outing from September 28th to October 6th. The likes of Saint Laurent, Celine by Hedi Slimane and Off-White won’t be taking part but there are still 84 brands involved in the event including 10 newcomers such as Mossi, Enfants Riches Déprimés and Ester Manas. Just 19 of them are hosting catwalk shows by invitation including Dior, Chanel, Louis Vuitton, Kenzo, Balmain, Acne Studios, Koché and Yohji Yamamoto.

To remedy the new wave of Covid-19 and in accordance with the Fédération de la Haute Couture et de la Mode, other brands are staging digital presentations again. The French designer Marine Serre will screen a short film on Tuesday depicting “the power of clothes today, how they protect us, help face our everyday lives head on and move forward.” Demna Gvasalia for Balenciaga also went for a virtual show to be held at 11.30am on October 4th. Glenn Martens’ collection for Y/Project will be unveiled at 3.30pm on October 1st and Maison Margiela will end fashion week on October 6th at 4pm. You’ll find the full schedule here! !

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