The Travis Scott x McDonald’s collaboration due in September

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It was going to happen. There have been lots of rumours flying around in the last few days and a leak from the fast food brand has confirmed that there will be a collaboration between Travis Scott and McDonald’s.

Travis Scott and his deep roots in pop culture just keep on coming. Whether it’s his millions of record sales or highly sought-after collabs with Nike or General Mills, the Houston-born rapper knows how to get the new generation excited. What’s the latest big announcement? A clothing collaboration with McDonald’s. The Business Insider website got its hands on a memo from the US firm’s marketing director, Morgan Flatley.

<"From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture," he said. McDonald's is also due to collaborate with more artists in the next few months. Following the ground-breaking announcement, the Seoul-based 3D artist ccreatt came up with his take on what the collab's Happy Meal toy could look like.

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