Three great green innovations that are driving fashion


Stella McCartney, Louis Vuitton, EgonLAB … So many brands are turning to sustainable materials to make their collections. Whether we’re talking about Mylo biodegradable mushroom leather, an algae-based dye that captures Co2 emissions or Lyocell, a sustainable silk made from wood pulp… Discover these eco-responsible innovations that are revolutionising fashion.

Mushroom leather

In the news, you’ve probably heard of the revolutionary mushroom leather. What does it look like? It looks like strong, supple and soft animal leather. The research company Bolt Threads, with whom Stella McCartney has been collaborating for several years, has unveiled this biosourced material derived from laboratory-grown vegan mushrooms.

Specifically, Mylo is created from mycelium, the infinitely renewable underground root system of fungi. Designer Stella McCartney unveiled a strapless top and trousers to demonstrate the potential of the material. The German giant adidas is also offering its iconic Stan Smith in a Mylo version. Furthermore, the Kering group (Gucci, Balenciaga, Saint Laurent) has also signed a partnership with Bolt Threads.

The dye that breathes

Imagine… clothes that breathe. In the world of eco-responsibility, the scientific research centre Post Carbon Lab goes a long way. While some initiatives, such as recycling or upcycling, are obviously the beginning of a commitment to reduce the environmental footprint, others focus more on how to contribute to its regeneration. This is activism that takes the problem at its source. One solution? Making photosynthetic or anti-pollution materials, like plants that suck in carbon dioxide (Co2) and release oxygen. Clothes made with microbial pigments from algae, which may just clean up the environment.

Olivia Rubens x Post Carbon Lab

The company, which has no shortage of brilliant ideas, won a Kering Sustainability Award and has already entered into various partnerships. One example is the ITS competition winner Olivia Rubens and her Birds of a Feather collection. Another collaboration that has caused a stir? The one between the Parisian label EgonLAB and the car brand DS, who released a textile collection in which the algae coating was king. These are living clothes that need to be well looked after, i.e. exposed to sunlight and “sprayed” regularly.

DS Automobile x EgonLAB x Post Carbon Lab

Eucalyptus or bamboo fibre

Although Lyocell fibre appeared about 30 years ago, only the most environmentally committed brands have made a habit of using this Austrian technology from the company Tencell. However, renewed interest has led many brands to rely on this 100% cellulose material. The prestigious Louis Vuitton, the denim brand Levi’s and the e-commerce giant Asos are all examples. Even the bad boys of fast fashion like Zara, Mango or H&M have said yes.

This fibre, made in a laboratory from wood pulp (eucalyptus, bamboo, pine), is very soft to the touch and can take on different textures. Not only is this material not resource-intensive since eucalyptus does not require intensive irrigation like cotton and its manufacturing process uses a non-toxic solvent. In short, a “miracle” fabric that respects the environment and can replace viscose or silk.

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Photos, design, modelling, production: Petra Collins can do it all