As Louis Vuitton celebrates the bicentenary of its iconic designer, the house is unveiling a series of inspiring projects. Among them? A video game, NFT, the emblematic trunks revisited by artists, a novel and a documentary. Here are some explanations.
A few months ago, Sneaker Spirit revisited the incredible journey of the House of Louis Vuitton and its emblematic trunk-maker founder, who was born on August 4, 1821, 200 years ago. This summer, the luxury label has decided to celebrate the birth of the man who left behind a rich legacy of history and fashion with the Louis 200 project.
Video game and NFT
From 4 August, fans of the Vuitton house will be able to download a mobile video game inspired by Louis Vuitton’s famous journey to Paris on foot. Entitled “Louis The Game”, the game explores six imaginary worlds and features Vivienne, the house’s mascot, who must undertake a multi-level journey. In addition, the game will also contain thirty NFTs (Non-Fungible Tokens), which are certificates of ownership that allow you to obtain a virtual work or a digital object. Ten of them are signed by the British digital artist Beeple. The game can be downloaded from the Apple Store and Google Play.
A documentary and a novel
If the life of Louis Vuitton has all the makings of a long and eventful adventure, it seemed almost obvious that his story should be told in the form of a novel. This will be done thanks to the writer Caroline Bongrand, who will publish a portrait of the designer with Galllimard. And to celebrate this anniversary even more, a documentary on the life of the trunk-maker and his aspirations will also be available on Apple TV.
Works of art trunks
In its desire to promote art in all its forms, Louis Vuitton also gave carte blanche to two hundred people from all walks of life (artists, writers, curators, dancers, drag queens, architects, etc.) to revisit the company’s emblematic trunk. All were given a box the same size as the trunk created by Louis Vuitton in the 1850s to reinterpret in their own way. Among the works are those by Gloria Steinem, BTS, Nigo, Lego, Sou Foujimoto, Alyssa Carson, Willo Perron, Michel Othoniel and Frank Gehry.
In addition, Louis Vuitton will donate 10,000 euros on behalf of each person who participated in this project to fifteen non-profit organizations that help to promote access to art and creativity among young people and the disadvantaged.