VISITING THE NEIGHBOURS : In Athens with Marion Toy

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An ode to joy, sport and fashion: Greek artistic director Mári Dimitrouli’s colour block world is a feast for the eyes.

She may have earned her stripes in graphic design but Marion_toy has found her calling amongst her pop and surrealist designs that she shares on social media and offers to brands she likes. The young Athenian’s love for sport, especially tennis, saw her make her mark in 2015 with the “Coming Through” image series showcasing the famous adidas Originals Superstar x Pharrell Williams sneakers.

The following year, Superga called on her services to create a playful concept based on white sneakers that become toothpaste on a giant toothbrush. The result is staggering. Mári Dimitrouli tends to be the one creating these images from A to Z. From the concept and set design to the shoot, the artist is brimming with imaginative ways to bring her ideas to life.

Her artistic signature, play on perceptions and exciting combinations saw her collaborate with Nike last year to promote the famous Nike Epic React Flyknit 2 running shoes. Inspired by the worlds of Wes Anderson and Tim Walker, @marion_toy is an up-and-coming artist to follow if you want a good dose of daily energy.

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