What you need to know about the Her Studio London label

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Founded in 2016 by the two Englishwomen Helen Stark and Bex Whattler, Her Studio London boasts a variety of beautiful designs and prints for renowned brands, starting with adidas Originals, Nylon magazine, Calvin Klein, Uniqlo or even Polo Ralph Lauren. Find out more about this 100% feminine label.

A print studio set up by women

Tired of their 20 years of experience in the textile industry, which is mainly controlled by men who are not very appreciative of their work, two best friends Helen Stark and Bex Whattler decided to set up their own studio in 2016. Their ambition? To set up a female platform that exudes creativity, independence and self-expression. They have succeeded in this goal and have surrounded themselves with several trend-setting designers who are sensitive to beautiful patterns and colours in order to bring to life the pieces of numerous brands. The team produces handmade artworks using a variety of mediums such as tie & dye, gouache, watercolour, ink and pen and pencil details.

In their approach, the two Englishwomen also wanted to include notions that are dear to them: an ecological effort by having the ambition to become a digital-only printing studio but also a philosophy of solidarity. Their official partner? Solace Women’s Aid, which for over 40 years has been helping women and children who are victims of domestic violence and abuse by providing them with support, advice, as well as therapeutic, psychological and financial care.

Prestigious collaborations

Over the past few years and mostly behind the scenes, Her Studio London has undertaken a number of collaborations with giants of the fashion industry. Big names such as Asos, Mango and H&M have called on their expertise, as have brands such as Calvin Klein and Uniqlo.

Then in 2018, Her Studio partnered with the brand with the three stripes adidas over three seasons. In line with the messages that the label conveys, the name Her Studio London therefore well and truly takes an important place in this partnership. “Normally we sell a print to a brand and then they can do whatever they want with it. You never really have control over what happens, but with adidas we were involved in the whole process,” Helen explains in an interview with the webzine Glorious Sport. From tropical floral patterns to bold leopard prints and a recent tartan revisit, adidas has put Her Studio’s stamp on iconic sneakers (Stan Smith, Superstar, NMD, Forum), tracksuits, hoodies, bras, cycling gear and backpacks.

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