She turns heads, Emma. Riri’s, Bella Hadid’s, Miley Cyrus’ and even Dua Lipa’s. Out of more than 8 million products, the famous Lyst Index has ranked Emma Brewin’s famous Fuzzy Hat as one of the top 10 most sought-after women’s accessories on the web in Q3 2021. That’s how popular these delightful, colourful faux-fur bobs are, straight out of a 90s RnB video.
More than ever on the fashion radar since 2018, British designer Emma Brewin has been attracting attention. After studying at the University of Creative Arts in Rochester, England, she decided to launch her own eponymous brand in 2014. A label that, without taking itself too seriously, quickly made its way into the world of faux fur. The designer’s objective? To create an ethical and sustainable label in which the entire design process would take place in the UK.
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Here we are in 2022 and her wishes have been more than fulfilled. Each piece is designed and handcrafted from scratch in the brand’s Kent-based studio by Emma and her small team. Traditional techniques and processes are used to ensure that each hat is made to the highest possible quality. All fabrics and packaging are sourced from UK suppliers and all packaging is fully recyclable. Beyond this, Emma Brewin frequently donates funds to endangered species charities.
And handmade also means a certain amount of waiting before you receive your grail. Since each hat is made to order, hand-sewn and brushed – a process the designer intends to maintain even as sales continue to grow – it can take six to seven hours to design a single piece. So of course, if you’ve fallen for the Zsa Zsa black, the cloud, the pistachio or the irresistible blossom bucket, you’ll have to be patient before you can show up with your best headgear. But you will also remember how much it was worth.