Why are brands betting on NFTs?


Balmain, LVMH, Prada, Balenciaga, Adidas, Nike… brands are gradually taking the NFT turn. For luxury brands, crypto-art represents much more than a simple trend. Communication, marketing, business, property rights… these “non-fungible tokens” bring many opportunities.

The Brooklyn Museum pays tribute to Virgil Abloh

The new Courir collection comes on stage!